Abstrait

Imporve Quality and Privacy in Personalized Search

Khushal Rathod , Pratibha Chavan

As the size of the Internet continues to grow the users of search providers continually demand search results that are accurate to their needs. Personalized Search is one of the options available to users in order to sculpt search results returned to them based on their personal data provided to the search provider. This raises concerns of privacy issues however as users are typically uncomfortable revealing personal information to an often faceless service provider on the Internet. This paper aims to deal with the privacy issues surrounding personalized search and discusses ways that privacy can be enriched so that users can become more comfortable with the release of their personal data in order to receive more accurate search results.