Akkachai Poosala, Darunee Aussawasathien, Duanghathai Pentrakoon,Achara Chandrachai
The conceptualization of new polymer compounding, for use in anti-electrostatic product innovation development, consists of five sub-phases which include; finding market demands and potential users, conducting preliminary scientific experiment so as to achieve the best possible compound recipes, conducting an upscale of the compound recipes for industrial prospect, assessing technology acceptance using technology acceptance methods (TAM) and, finally assessing a potential for business commercialization. Some key activities were studied in the front end research, for example, literature reviews, the methodologies of quantitative performed in front end research findings about market demands and capabilities, polymeric composites laboratory testing for finding the types and dosage amounts of graphene to be administered. In addition, the product concepts were frequently developed in parallel that require specifications of the physical, conductive and structural properties. These findings have implications for increasing the success and the qualities of front end efforts for composites of excellence.