Atefeh Danesh Moghadam , Ali Jandaghi , Seyed Omid Safavi
Traditional questionnaires, Customer Relationship Management (CRM), neuroscience, data mining, web mining and web usage mining all came to help marketers to discover the reason WHY customers purchase a product. It has been a controversial marketing topic over the past decades. From buying face-to-face in a retail store to online shopping in Amazon, different fields of science have been involved in this area. Not only marketers have been utilizing marketing and business management science, but also computer science and human computer interaction have been used to predict and analyze the customer’s behaviour in order to maximize the purchase. In this paper, psychological aspect of customer’s behaviour was introduced that has not been considered in previous research.
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